OFF THE STREET CLUB

I provided art direction and design for campaigns supporting Off The Street Club, Chicago’s oldest boys & girls club serving over 3,000 kids in West Garfield Park. For the 119th Annual Holiday Luncheon, we flipped expectations by giving cameras to the kids, allowing them to document their own community and capture moments of hope, joy, and dreams. These images became the basis for campaign visuals across event, print, and digital. The work extended into larger initiatives such as the “Hope Is Tougher” campaign and a VR/360° storytelling experience that immersed donors in the realities of the neighborhood. The project was shortlisted at The One Show in the Integrated Brand Campaign category, reinforcing OTSC’s mission of resilience, safety, and opportunity for youth.

Key points

• I provided art direction and design for campaigns supporting Off The Street Club, Chicago’s oldest boys & girls club, which serves more than 3,000 kids in West Garfield Park.
• For the 119th Annual Holiday Luncheon, we flipped expectations by giving cameras to the kids themselves, letting them capture hope, joy, and dreams through their own perspective—images that became the foundation of event and campaign visuals.
• Extended the work into larger initiatives, including the “Hope Is Tougher” campaign and a VR/360° storytelling experience that immersed donors in the realities of life in West Garfield Park.
• The work was shortlisted at The One Show in the Integrated Brand Campaign category, reinforcing OTSC’s mission of resilience, safety, and opportunity for youth