Michelin
MICHELIN, WE ARE GO FOR LAUNCH.
A new age of driving is upon us. Michelin’s long history of innovation is taking another giant leap forward with the new CrossClimate 2. A tire whose revolutionary design and worn performance are redefining the possibilities of safety and all-weather handling.
The discovery begins with a virtual voyage through an interactive site where drivers experience the design behind the low noise and long wear tread. We can see first-hand the rigorous testing that’s given a new future to tires once considered old. Today we explore the next frontier of mobility, in 3…2…1…
Michelin, we have liftoff.
OUR CREATIVE CHALLENGE FOR CROSSCLIMATE 2, PHASE 2.
Show, don’t tell, how the MICHELIN® CrossClimate®2 tire aligns with the new target, lifestyle and appreciation for all things earned over simply awarded.
We drive…
The hustlers.
The earners.
The chasers.
The ones who stare down challenges, ready to take them on with a grin as we whisper “what else you got?”
Because we know what it takes to make moves, to break ground, to achieve goals.
For we know it doesn’t take luck. Dare we even mention the word luck,
because luck has no space in pure hard work.
So we’ll burn the midnight oil, put in the hours and prepare to do it all over again.
That’s just who we are. We put in the effort and put it in the drive.
We are aware of our past mistakes and intend to practice our lessons learned
so we can be confident in our expectations and adapt to any situation.
That’s just part of the work we put into the everyday that keeps us satisfied.
The other part is working with others who have the same drive that
We – the hustlers, the earners, the chasers – have.
TREAD WITH CONFIDENCE / IN STORE.
Hard working MICHELIN® CrossClimate®2 tires expect the unexpected so you can expect performance every drive.
Planning to achieve our goals helps us set expectations for what lies ahead. However, we know unforeseen challenges await us, and we know we have to adapt to stay on track. Like when the road changes from dry to wet in seconds, or obstacles ahead appear and disappear in the blink of an eye, we must swerve—we must alter the course. And we expect nothing less from our tires—nothing short of an adaptable, capable, vigilant workhorse that expects the unexpected, so we can expect confidence every time we get behind the wheel.
ON THE MOVE
MICHELIN® CrossClimate®2 tire is the driving force behind your hard work.
Wake up. Suit up. Hit the road running with everything we got and do it all over again the next day, the day after and the day after that. Because true satisfaction is defined by the hard work we put into every move we make. Which is why Michelin, the innovators of movement, created the MICHELIN® CrossClimate®2 tire to work hard for you and move with you until you’re satisfied.
