Systematic

I led design and art direction for the animated lyric video of “Systematic” by DJ Shadow featuring Nas, released through Mass Appeal Records as part of the HBO Silicon Valley soundtrack. My work combined motion graphics and synced typography to reflect the song’s rhythm and emotional tone. The lyric video was promoted on YouTube and Facebook, amplifying awareness of the collaboration and broadening its cultural reach.

Systematic – DJ Shadow feat Nas (lyric video)

Key points

  • I led design and art direction for the animated lyric video for “Systematic” by DJ Shadow featuring Nas, released through Mass Appeal Records.
  • Created visuals and motion graphics that sync with the track’s rhythm and tone, aligning with its feature on the HBO Silicon Valley soundtrack.
  • The lyric video was promoted on YouTube and Facebook, amplifying the release and extending its reach to fans across platforms.
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