See What I’m Sayin’ magazine

I self-published See What I’m Sayin’ Magazine (Vol. 1), serving as Creative Director, Art Director, Illustrator, and Photographer. The project reimagined lyrics from 90s and 2000s hip-hop songs through illustration, turning the music into bold visual narratives. Drawing on my advertising background, I designed parody brands and ads within the zine to add a satirical critique of consumer culture. Alongside illustrating and photographing all of the images, I also produced associated merch that extended the magazine’s themes into wearable and collectible items.

Key points

• Self-published See What I’m Sayin’ Magazine (Vol. 1), serving as Creative Director, Art Director, Illustrator, and Photographer.
• Developed a concept using lyrics from 90s and 2000s hip-hop songs, which I illustrated to visually reinterpret the music.
• Applied my advertising background to design parody brands and ads within the zine, adding a satirical layer that played with consumer culture.
• Illustrated and photographed all images in the book, while also creating associated merch that extended the magazine’s themes into wearable and collectible pieces.