I led Creative Direction and Art Direction for Now & Later Candy’s Instagram, designing the visual system and producing content end-to-end—illustration, photography, and casting included. The approach leaned into bold color and playful composition to match the brand’s tone, resulting in a refreshed IG presence that felt more youthful and culturally relevant. I also built a visual system that worked across stories, reels, and carousels, helping the brand stay fun and consistent while producing content at scale.
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