NASIR

I provided art direction, design, and package design for NASIR, the 11th studio album by Nas, produced by Kanye West and released through Mass Appeal and Def Jam Recordings. My work included album artwork, vinyl packaging, posters, subway signage, and stickers, all designed to create a cohesive campaign identity. By unifying physical, digital, and environmental elements, the project delivered a strong and recognizable aesthetic across multiple platforms. The album debuted at #5 on the Billboard 200, underscoring its cultural impact and the wide reach of the campaign.

Key points

  • Provided art direction, design, and package design for NASIR, the 11th studio album by Nas, produced by Kanye West and released through Mass Appeal and Def Jam Recordings.
  • Created album artwork, vinyl packaging, posters, subway signage, and stickers to build a cohesive campaign identity.
  • Unified physical, digital, and environmental design elements to establish a strong and recognizable aesthetic across all touchpoints.
  • The album debuted at #5 on the Billboard 200, underscoring the cultural impact and visibility of the campaign.
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