Horse Power

I was commissioned to provide Creative Direction for the title art concept of Horse Power (documentary), a film by Complex that explores hip-hop’s love for Polo Ralph Lauren and the cultural movement it inspired. My role was to create the visual idea and stylistic approach for the opening titles, helping establish the tone for the project. While I did not execute the final production, my concept direction guided the look and ensured alignment with the documentary’s themes and featured personalities.

Key points

• Commissioned to provide Creative Direction for the title art concept of Horse Power, a documentary by Complex that explores hip-hop’s love for Polo Ralph Lauren and the cultural movement it inspired.
• Developed the visual idea and stylistic approach for the opening titles, setting the tone for the film’s aesthetic.
• Contributed at the concept stage, ensuring the design direction aligned with the documentary’s themes and featured personalities.