ADIDAS ‘NYC Streets’ Tee

I was commissioned by Adidas to create a New York–themed graphic tee, which debuted at the Adidas City Shop on 5th Avenue in Manhattan before being sold across other Adidas stores in New York City. Adidas asked for a design that placed New York at the center, so the illustration emphasized the city’s landscape and character, using branding sparingly to let the tee feel authentically local. The result was a limited-release piece that connected Adidas to the city in a fresh, culturally rooted way.

Key points:

  • Commissioned by Adidas to design a New York–themed graphic for a limited-release t-shirt.
  • The tee debuted at the Adidas City Shop on 5th Avenue in Manhattan before being sold across additional Adidas stores in NYC.
  • Adidas asked for a design that placed New York at the center, so the illustration emphasized the city’s landscape and character, with minimal branding to make the tee feel authentically local.
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