I provided art direction and design for Sony ATV’s identity-system initiative, developing a visual framework that allows artists to express their individual style, emotion, and voice within a consistent brand presence. My work included creating social templates and assets that balanced creative freedom with a unified aesthetic, enabling artist storytelling without losing brand coherence. This approach empowered artists while reinforcing Sony ATV’s identity across its social channels.

Key points

• Provided art direction and design to evolve Sony ATV’s identity, creating a flexible visual system that supports artists’ individual styles, emotions, and voices.
• Designed assets and templates for Sony ATV’s social platforms to amplify artist storytelling while maintaining a unified brand presence.
• Helped strengthen Sony ATV’s brand voice by balancing structure (identity system) with creative freedom so artists feel ownership over their public image.