I led Creative Direction and Art Direction for Now & Later Candy’s Instagram, designing the visual system and producing content end-to-end—illustration, photography, and casting included. The approach leaned into bold color and playful composition to match the brand’s tone, resulting in a refreshed IG presence that felt more youthful and culturally relevant. I also built a visual system that worked across stories, reels, and carousels, helping the brand stay fun and consistent while producing content at scale.

Key points:

• Took on Creative Direction & Art Direction for Now & Later Candy’s Instagram.
• Designed the look & feel, illustrated, photographed, and handled casting to build a cohesive, scroll-stopping feed.
• Established a bold, playful visual system (color blocks, tight crops, type-led frames) that refreshed the brand’s IG presence, making it feel more youthful and culturally relevant.
• Built a visual system that worked across stories, reels, and carousels, helping the brand stay fun and consistent while producing content at scale.