Mike’s Hard Lemonade

Mike’s Hard Lemonade — 21st Anniversary Campaign
I contributed to design and concept development for Mike’s Hard Lemonade’s 21st anniversary campaign, working across brand identity, social media, packaging, and album art. My role involved helping create visuals that celebrated the brand’s legacy while reaching new consumers with fresh, playful energy. The project’s rollout was ultimately interrupted by the 2020 pandemic, which limited its visibility and full execution.

Key Points

• Contributed to design and concept development for the brand’s 21st anniversary campaign.
• Worked across brand identity, social content, packaging, and album art, shaping visuals that celebrated Mike’s legacy while appealing to new audiences.
• The campaign was interrupted by the 2020 pandemic, which shifted its rollout and visibility.